Research Methods & Data Analysis - 03/2025

  • Instructor: Dr. Phuong Nguyen
  • Class Venue: 210 Huynh Van Banh Street, Ward 12, Phu Nhuan District, HCMC
  • Price: 8,000,000 VND/course

Introduction

Research Methods & Data Analysis 

In an increasingly digitized world, perhaps nothing is more captivating than data. Did you know that Google processes over 40,000 searches per second, amounting to more than 3.5 billion searches per day and approximately 1.2 trillion searches per year worldwide? This demonstrates the ever-growing demand for searching, collecting, and processing, driven by the massive amount of data being generated daily.

However, data is not just dry numbers or dull charts. It tells stories, evokes emotions, and, in fact, data analysis is an art. Think of data as a vast canvas you can use to craft compelling narratives. When you know how to analyze and tell stories through data, you’re not merely working with numbers - you’re like a skilled chef, creatively transforming raw ingredients into delicious and emotionally engaging dishes.

View more

Course details

Session 1: Introduction to Research Methods, Variables & Misconceptions

Introduce types of research methodologies: quantitative, qualitative, and mixed-methods; understand positivist vs. interpretivist paradigms.

Define types of variables, research aims, and identify common data interpretation mistakes.

Practice: Learners analyze real-life research scenarios and classify the methodology, paradigm, and variables used.

 

Session 2: Sampling Techniques & Questionnaire Design

Understand sampling strategies: probability vs. non-probability, and how to determine an appropriate sample size.

Explore principles of questionnaire design for data validity and reliability; consider ethical concerns like informed consent.

Practice: Design a short questionnaire using Google Forms or SurveyMonkey.

 

Session 3: The Art of Story-telling: How to bring emotion and knowledge into Data Interpretation

Build effective dashboards and apply storytelling frameworks (setup-insight-action).

Tailor presentations for different audiences (academic, executive, NGO) and avoid misleading visuals.

Practice: Create a dashboard for data storytelling.

 

Session 4&5: Quantitative Research (2 sessions)

Conduct statistical analysis: descriptive statistics, ANOVA-tests, correlation, and regression. 

Clean and process quantitative data, define variable types, and interpret outputs.

Practice: Input a survey dataset, run descriptive statistics, and create visual summaries.

 

Session 6&7: Qualitative Research (2 sessions)

Analyze textual data: code transcripts, organize nodes, and identify key themes and narratives.

Understand the interpretivist approach, qualitative rigor, and the logic of open/axial coding.

Practice: Analyze data from diverse industries (marketing, retail, sales, human resources, hospitality, etc) to explore and communicate insights.

 

Session 8: Mixed Methods, Data Triangulation & Integration Tools

Combine qualitative and quantitative results through data triangulation for deeper insights.

Visualize integrated findings and draw well-supported conclusions.

Practice: Apply mixed methods to analyze data from multiple industry cases.

Course photos

Instructor Information

lecture-img

Dr. Phuong Nguyen

Head of Academic Advisory Board - HRM & Corporate Governance expert

Dr. Phuong Nguyen is an accomplished expert with over a decade of experience in teaching and management within international corporate and non-profit sectors. She holds a bachelor's degree from Foreign Trade University, an MBA from the University of Gloucestershire, and a Ph.D. in Management from RMIT University, where she was awarded a full scholarship. Dr. Phượng has extensive teaching experience at leading international institutions, including RMIT University, Western Sydney University, Birmingham City University, Liverpool John Moores University, and Leipzig University, where she has significantly contributed to the development and delivery of high-quality courses in human resource management, systems management, data analysis, and leadership. In charge of the Director of the Institute for Social Economics Research and Training (ERT) as well as Head of Academic Advisory Board, Dr. Phuong Nguyen leverages her extensive knowledge and dedication to deliver practical value to both the business and educational communities. Her mission is to foster sustainable and innovative solutions for the future through comprehensive research, consulting, and training services for individuals and organizations, thereby promoting sustainable development across industries and contributing to the socio-economic advancement of Vietnam.

View more

Alumni's Testimonials

Khanh Dien

Khanh Dien

Hospitality Professional

I often tend to group people together when they share similar personality traits and appearances, but I never understood why. After taking this course with Ms. Phuong, everything became clear. Most importantly, the first session helped me develop the right mindset about Physiognomy, ensuring that even if I continue to explore the subject on my own, I won’t veer into a negative or misguided perspective.

26.12.2024
Cathy Le

Cathy Le

Business Owner

This was the first time I attended a class where I laughed from the beginning to the end, and even when I got home, I found myself laughing alone as I recalled many of the stories Ms. Phuong shared. After laughing, I also found myself deeply reflecting. Ms. Phuong is truly remarkable in her teaching style, seamlessly integrating knowledge with real-life experiences at just the right moments. Simply listening to her lectures allows you to grasp nearly 80% of the content. It’s clear that she has poured tremendous effort into her lecture slides, carefully transforming dry or sensitive topics into something lively and objective. This is an open course that expands your mindset and encourages application in life based on each person’s perspective. By the end of the course, I gained a deeper understanding of myself, learned how to make the most of my strengths, and identified ways to overcome my weaknesses. I also realized what roles suit me best in both work and relationships. Most importantly, I’ve developed a more multidimensional perspective when interacting with people around me. I no longer judge or form biased, instinctive opinions about anyone. Now, I can better understand a person using the knowledge from the course combined with my own observations and insights. I don’t know what else to say except thank you so much, Ms. Phuong. Wishing you great health and hoping you continue to offer more valuable courses!

26.12.2024
Anh Thu

Anh Thu

Digital Marketing

I work with numbers but often find myself getting lost in a sea of data. In marketing, especially digital marketing, I encounter numerous metrics. Extracting insights, taking action, and justifying decisions based on these metrics is no easy task. By chance, I came across Dr. Phuong's data course, which caught my attention due to its high applicability in business. She not only taught data analysis but also guided us on selecting and processing data to extract insights and take necessary actions for businesses. Thanks to the course, my data work has become more logical, and my proposed actions are clearer and more persuasive. Reports and plans are no longer dry but filled with practical and well-supported perspectives. I've also gained more confidence in analyzing data. Thank you, Dr. Phuong, for inspiring me and imparting such practical and valuable skills and knowledge.

26.12.2024
Chi Trung

Chi Trung

IT Manager

The data course not only provided a solid foundation in data analysis but also helped me understand how to use these tools effectively in real-life situations. The course structure was well-organized and accessible, equipping me with the skills needed to enhance my work efficiency and handle complex data analysis tasks. I particularly enjoyed the qualitative data analysis with Nvivo. Moreover, Dr. Phuong greatly enhanced the learning experience with her clear and insightful teaching style. Her approach of blending theory with practical applications made it easier for me to grasp concepts and effectively implement them in practice.

26.12.2024
Phu Quy

Phu Quy

Customer Acquisition Manager

While working on my master's thesis, I attended the "Data Analytics Mastery" course to better understand data and apply it to my thesis. The course went beyond proficiently using SPSS and NVivo tools, as it also taught me how to construct a robust survey and, most importantly, to develop a mindset for organizing data into meaningful and valuable narratives. The concise and practical program has helped me apply these concepts extensively in real-world situations.

26.12.2024
Quoc Tuan

Quoc Tuan

F&B Founder

I attended the "Data Analytics Mastery" course by Dr. Phượng, whose ability to convey and share knowledge is incredibly engaging and practical. After eight fascinating sessions covering Power BI, SPSS, and NVivo, my understanding of data has significantly expanded. Not only did I learn about visualizing numbers and presenting data, but I was also taught the art of storytelling with numbers, which made data analysis captivating. After completing the course, I realized that data could help diagnose not only the financial health of a company but also identify its challenges. This course opened up new perspectives for me, and I highly recommend experiencing it - I'm sure it will do the same for others.

26.12.2024
Thu Hien

Thu Hien

University Lecturer

The course was fun and informative. The knowledge provided was practical and not dry or overly theoretical. The instructor helped me understand the essence of calculations and how to tell stories with analyzed data. This made me feel more confident in conducting scientific research.

26.12.2024
Khanh Hoa

Khanh Hoa

Business Owner

The data course provided me with a multidimensional and in-depth perspective on data processing, allowing me to apply it effectively in my work. The content not only focuses on tools but also helps me understand the fundamentals and essence of data, thereby enabling me to make more accurate and valuable decisions.

26.12.2024

Contact us

Learn more about Our training programs and services

Contact us

Address

22/12 Vinh Phu 38, Tay Quarter, Lai Thieu Ward, Ho Chi Minh City

Phone

Email:

Social: