Marketing Strategy Consulting
Define corporate identity – Lead the market – Drive sustainable growth
In the face of growing business challenges – from increasingly fierce competition, rapidly evolving consumer behavior to technological and communication disruptions – a well-crafted marketing strategy is no longer an option, but a critical foundation for survival.
ERT offers a comprehensive marketing consulting service tailored for businesses seeking strategic, creative, and data-driven solutions for brand development. Our services are flexibly designed to suit the unique characteristics, scale, and growth objectives of each business.
1. Brand Positioning: Laying the foundation for every strategy
A strong brand is not just about appearance; it is also about core values and how customers perceive you. ERT supports businesses on their journey to build a solid brand through the following:
Brand audit: Assessing current brand awareness, differentiation, strengths, and weaknesses across the brand ecosystem.
Defining brand positioning: Identifying target segments, determining unique selling points (USPs), and developing a brand story that resonates emotionally with consumers.
Visual identity consulting: Designing a cohesive brand identity system including logo, slogan, color palette, typography, and a comprehensive brand guideline.
Long-term brand strategy development: Aligning branding with business goals to ensure sustainable growth and market differentiation.
A well-positioned brand increases customer trust and loyalty, while optimizing long-term marketing costs.
2. Short, Medium, and Long-Term Marketing Strategy Consulting
A marketing strategy must be more than scattered campaigns. ERT provides integrated marketing roadmaps aligned with each stage of a company’s development:
Short-term strategies: Focused on boosting sales, attracting new customers, and promoting specific products/services.
Medium-term strategies: Strengthening brand presence, expanding into new markets, and nurturing customer communities.
Long-term strategies: Aligning brand with corporate vision and building long-lasting competitive advantages.
ERT ensures that every strategy includes clear KPIs, efficient resource allocation, and flexible adjustments based on real-world results.
3. Digital Transformation in Marketing: Towards Data-Driven Decision Making
Modern marketing relies not on guesswork but on data-driven decision making. At ERT, we help businesses:
Analyze customer data to understand behavior, needs, and market trends.
Consult on CRM and CDP implementation for effective customer data management.
Leverage advanced analytical tools to track and optimize campaign performance.
Develop content strategies based on user insights to ensure the right content reaches the right audience on the right platform at the right time.
Marketing is no longer a “cost,” but a profitable investment when powered by data.
4. Digital Marketing: Connection and Conversion in the Digital Age
ERT implements digital communication solutions tailored to each business, including:
Consulting and building your digital ecosystem
Designing integrated advertising campaigns
Optimizing campaign performance (CRO): Increase conversion rates, reduce CPA, and improve ROI.
Managing digital crisis communication and protecting brand reputation in the online space.
5. Internal Capacity Building: Training and Empowering Your Team
ERT offers in-house training programs, designed to build sustainable capabilities:
Training in-house marketing teams: Covering strategy, execution, content creation, and digital tools.
Developing data analysis skills, strategic thinking, and campaign management.
Guiding the use of modern marketing technologies to help businesses independently operate their own marketing strategy.
6. Customized Consulting and Training Services for Businesses
At ERT, we understand that there is no one-size-fits-all formula for marketing success. Every business has its own story, industry characteristics, and customer base. That’s why we always begin by listening, analyzing, and working closely with each organization to identify the most suitable strategy.
ERT offers:
Customized strategic consulting and implementation packages based on internal data, market trends, and the company’s existing capabilities.
Internal training programs specifically designed for different departments and employee levels (from staff to managers), ensuring knowledge is not only understood but also practically applied in daily work.
Evaluation reports on consulting/training effectiveness, enabling businesses to track progress and measure the development of their teams.
Flexible delivery formats: one-on-one consulting, small group training, thematic workshops, and both short-term and long-term mentoring—available onsite or online.
ERT does not offer generic solutions. Instead, we partner with businesses to co-create the most suitable strategies, ones that are practical, effective, and sustainable.
Why Choose ERT’s Marketing Consulting Services?
Real-world experience in consulting and executing marketing strategies across industries
A unique approach combining academic research, practical technology, and market insight
A team of seasoned experts in marketing, strategic management, and digital transformation
A strong commitment to measurable results and long-term partnership with clients